The real point.

I want to make this as clear as possible:

The real reason we are doing this is IP diversity. We want google to see different IPs linking to our site and promoting it. We don't want google to see just US promoting our own web pages. We want google to think we are so hot, that tons of OTHER real people are out their BELIEVING in us so much they would dedicate an entire blog or good blog post to our product.

Its a link exchange in its simplest form, but with more than just a banner, we are grabbing googles attention better.